Company Description


OUR VISION

Capturing the beauty of the world

MISSION STATEMENT

From portraits and events to fine art landscapes, we will be America's trusted choice for all photography needs.

OUR SLOGAN

Where memories are captured.

BUSINESS GOALS AND OBJECTIVES

Landscape

Our first goal for landscape photography is to partner with a photo or art gallery to get a print in their gallery. Initially, our goal is to sell one large format landscape print per quarter.

Portraits

Our first goal is to reach annual gross sales of $31,050.76 and 100 units while maintaining a client satisfaction score of 95%. Satisfaction will be made up of an average of three questions, graded as "Strongly Disagree," "Somewhat Agree," "Disagree," "Agree," "Strongly Agree".

  1. I love my photographs
  2. I would recommend the photographer
  3. I would recommend Nunweiler Photography

PRODUCTS AND SERVICES

Historically, photography has been a scavenger hunt for the consumer with a different company to answer each need. At Nunweiler Photography, we're here to fulfill all needs for photography. Currently, we do events, like weddings and reunions. We do portraits of all kinds: Individual, family, senior pictures, corporate headshots, casual, and boudoir. Photography needs aren't limited to photos of family and loved ones. We also have fine art prints, including metal, canvas, framed prints and acrylic; all available through our web site and fulfilled locally at the closest location to the client, so that we can always contribute to the economies by hiring local employees.


The future of Nunweiler Photography will also include school pictures for yearbooks, videography, and even photography services. We'll enhance old photographs, digitize prints and videos, offer studio rental space, and even have a self-fulfillment service on our web site where the client can upload and print their own photographs in a variety of mediums. We're not just for the general public, either; we're here for the photographers. In our location, they can purchase or rent photography equipment at a daily rate.

Since our focus will be around State and National Parks, our studio portraits will feature backdrops of our fine art prints so families can have professional portraits taken to remember their visit or a specific hike to a waterfall. We'll offer classes and field workshops. We're even available for hire to capture a family's hiking experience to a waterfall or stops along a scenic drive.

COMPETITIVE EDGE

At Photographs and Impressions, we pride ourselves on having a transparent pricing structure that is based on the photographers time required for the assignment and is the same for individual portraits, or a wedding with 100 guests. We do not inflate our prices based on the perceived importance of the session or event, including, but not limited to Weddings, Prom, Engagement or Newborn.

We have the best equipment on the market so that we can focus our attention on capturing the beauty and not the technology we use. Our clients will enjoy the highest resolution images, which allows them to maintain photographic quality at higher enlargements.

TARGET MARGET

Our target market changes based on the product or service we provide. Today, we are based out of Indianapolis, Indiana, and intend to relocate to Eastern Tennessee for the greatest short-term potential. It is our long-term goal to open storefronts and studios near State and National Parks across the country.

Fine Art Landscapes and Wildlife

Geographic Areas: 100 Miles radius from:

The Great Smoky Mountains National Park

Transylvania County, NC

Cookeville, TN

Watkins Glen State Park, NY

Specific Targets

Professional Offices

Property managers

Cabin Owners

Portraits

Portrait markets change with the calendar year. See the Photography Calendar for details.

INDUSTRY

IBISWorld.com published the following article in September 2019:

IBISWorld forecasts that industry revenue will grow at an average annual rate of X.X% to $XX.X billion over the five years to XXXX. Despite the sharp recession and drastically shifting technological environment, the Photography industry will gradually adapt to its new landscape and slowly grow again. This growth will come about as consumers regain spending power and players begin to offer extra services beyond just photographing subjects. Digital imaging will continue to change how the industry operates, benefiting average consumers and professional photographers. Wage growth and the cost of digital technology have eaten into previously large profit margins.

Photographers will be forced to move beyond taking pictures in order to remain relevant in the era of digital cameras. Since consumers can perform most of these tasks themselves, demand for professionals has dropped sharply. As a result of these trends, demand for photo touch-up software like Photoshop will likely boom. IBISWorld projects that new product segments and business models will boost industry growth over the next five years. In particular, sports and church directory photos have outperformed the portrait market in the last five years. Even with negative revenue growth during the period, more people entered the photography market, since the work is quite attractive. Meanwhile, larger companies will likely consolidate as the market for traditional studio portraiture dries up.

MANAGEMENT, ORGANIZATION AND LEGAL STRUCTURE

Current management and organization structure is limited to our legal structure of a Single Member LLC. See the attached resume for Member/Owner Pete Nunweiler.